On November 15, 2024, the newly launched AUDI brand made a stunning debut at the Guangzhou Auto Show alongside its AUDI E concept car. Paris Olympic women’s singles tennis champion Zheng Qinwen has been named the brand ambassador, marking the start of a new era of intelligent electric driving. What breakthroughs has Audi achieved in the luxury EV sector, and what innovations does the AUDI E concept car bring? Let’s take a closer look!
A New Highlight at the Guangzhou Auto Show
Audi (China) officially unveiled its new AUDI brand at the Guangzhou Auto Show, introducing the groundbreaking AUDI E concept car with innovative intelligent electric solutions. Zheng Qinwen, the Paris Olympic gold medalist in women’s tennis singles, embodies AUDI’s bold and fearless brand spirit as its ambassador.
Zheng Qinwen’s fighting spirit on the tennis court resonates with AUDI’s commitment to innovation. She stated:
“The new AUDI brand truly reflects an understanding of the needs of China's younger generation. I’m honored to be the brand ambassador and look forward to exploring new possibilities with AUDI.”
AUDI E Concept Car: Leading the Future
As the first concept car under the new brand, the AUDI E sets industry trends with its bold design and cutting-edge technology. Equipped with a high-powered dual-motor electric quattro system, it delivers a combined output of 570 kW, accelerating from 0 to 100 km/h in just 3.6 seconds. Additionally, its 100 kWh battery pack offers a remarkable range of over 700 kilometers.
In terms of design, the AUDI E breaks convention, blending minimalism with functionality. From curved displays to an intelligent human-machine interaction system, every detail of the interior redefines the comfort and technological experience of future driving. According to Song Feiming, General Manager of the AUDI brand, the new AUDI brand aims to provide innovative and intelligent mobility solutions for young, high-end consumers. Over the next three years, the brand plans to launch three models, with the first production vehicle expected to hit the market in 2025.
A Milestone in Audi’s Electric Future
The launch of the AUDI E concept car not only showcases Audi’s commitment to an electric future but also represents a significant step forward in intelligent driving. Its debut at the Guangzhou Auto Show injects fresh vitality into the industry and sets a new benchmark for innovation.
