At 2:00 AM Beijing time on December 6, 2025, the draw for the Club World Cup will take place in Miami, USA. The groupings and zones for the 32 participating teams will be revealed. The revamped Club World Cup is set to be the most anticipated event in global football next summer.
Clubs like Real Madrid, Manchester City, and Bayern Munich are eager to participate in the Club World Cup, primarily due to the substantial prize money.
According to FIFA’s plan, the total prize pool for the 2025 Club World Cup will reach a staggering $2.5 billion. Each of the 32 participating teams is guaranteed at least $50 million, which is an enormous incentive. If a team wins the championship, the total prize money could soar to $130 million.
FIFA has allocated such a high prize pool without dipping into its $5 billion reserves, as promised by FIFA President Gianni Infantino. The tournament’s operational costs and generous prize money are primarily funded by two sources: sponsorships and broadcast rights.
Over the past 35 days, FIFA has secured five major sponsors for the Club World Cup:
October 30: Chinese brand Hisense became the first sponsor of the Club World Cup.
November 21: Logistics giant Rock-it Cargo announced its sponsorship.
November 25: Beverage company AB InBev also partnered with the tournament.
December 3: Bank of America signed a sponsorship deal.
December 4: DAZN obtained the broadcasting rights for the tournament.
These five entities are key contributors to FIFA and the Club World Cup. DAZN acquired the broadcasting rights for $1 billion, which covers multiple editions of the tournament. Initially, Apple was also in the race, but DAZN emerged victorious. Many media outlets suggest that Saudi Arabia’s Public Investment Fund (PIF), which is reportedly considering a $1 billion investment for a 10% stake in DAZN, played a role in this outcome.
The other four sponsors have also committed significant sums. FIFA envisions 10 top-tier sponsors for the Club World Cup, with each contributing around $100 million. According to reports, Hisense’s sponsorship fee is approximately $90 million, aligning with the $80-100 million range typical for sponsors of this level. These four sponsors alone are expected to bring FIFA at least $300 million in sponsorship revenue.
FIFA’s sponsorship recruitment efforts are far from over. In the next six months, they aim to secure six more sponsors. Previously, outlets like The Athletic reported that European giants, including Real Madrid, had demanded transparency regarding FIFA’s sponsorship plans for the Club World Cup. Without sufficient prize money, these European clubs might reconsider their participation.
